The cost to hire an SEO company is largely determined by the type of work that you need done. While there are several factors that influence the cost, the average ROI of SEO is between 50 and 5,000 percent. PPC campaigns can range from 40 to 200 percent, and the ROI for social media is generally around ninety percent per year. For comparison, the stock market has historically returned around ten percent per year.
SEO firms can mark-up their prices by marking them up and selling them to clients. Some white-label their services and charge twice as much as the standard price. While it is possible to get away with charging more than you need to, it’s best not to overcharge, as it can backfire when a client discovers cheaper providers who offer the same work at lower prices. Ultimately, SEO is not a get-rich-quick scheme.
Monthly retainer fees for SEO services typically range from $2,500 to $5,000. This amount is on the low end of what a quality service should cost. Any SEO firm that charges less than that is likely undervalued. They won’t be able to explain their services well enough to justify their prices. And if they do charge less than this, it is unlikely that they’ll be able to improve your website’s performance.
Hiring a SEO firm has a number of advantages. While in-house teams are expensive, they can be challenging and costly. Additionally, employees only have limited time and workload. Hiring more employees will increase expenses even further. Alternatively, you can hire an SEO firm that offers a flexible schedule for a set price. This way, you’ll be able to access the services of top SEO experts whenever you need it, without worrying about whether the services provided by the company are worth the price.